I wondered how long it would be before someone turned a Model S into a Zebra. This is meaningless gimmickry at its best.
- - - Updated - - - Note that the driver's helmet is also lighted. This appears to be a 'lab' product designed to showcase their technology, not something that they are trying to sell to end users.
I'd like one on the front of my car that is reversed image that light's up GET OUT OF MY WAY. I could use that daily. Custom Tesla Model S features incredible light-up paint - Autoblog