I was wondering if anyone was going to review this one-day event that Munro and Associates held. Thanks for posting. Some great diagrams and photos to illustrate the points by M&A. The guys at Tesla must be doing something right building that body to get highest ratings across categories from both European and U.S. agencies. While Sandy Munro might be looking at cost/production I think there's also a safety/value cost involved that accounts for something marketing/buyerwise. Who wouldn't rather drive a top rated car by auto magazines that's fun to drive, technologically superior and doesn't pollute plus you know you're in one of the safest cars out there?