D
Doc Brown
Guest
I think @FordMME has been a great sport on this particular thread and not an obnoxious Ford fanboy. Kudos
We can all agree to disagree; it's the beauty of this discussion. This opinion is not fact-based. Ford is going to have a hard time selling this vehicle en masse to non-Ford customers. If you had a survey and asked the next generation of drivers and gave them a poll for "What EV would you buy?" and a list of Tesla, Ford, VW, Audi, KIA, Hyundai. I bet you they are not picking a Ford. Just a hunch, that's all.
It's exciting to have more EV's coming out. Ford will sell a few of these only because of the US rebates, which is a very expensive Ford. I can buy a 2021 Ford Escape Titanium Hybrid plugin, top of the line for Ford, cheaper than the entry-level Mach-E.
All prices are CDN from ford.ca
- 2021 Ford Titanium Hybrid plugin - $43,649 + Taxes and fees = $51,584
- 2021 Ford Mach-E Select - $50,495 MSRP (no taxes or fees)
No rebates in Canada (except Quebec) for the Mach-E.
Why would the average Ford customer risk go all-in on an EV for way more money? I think this will be a hard push in Canada, considering Ford has only shipped 3,749 in February alone. Ford has also said they are holding back 4,500 cars for quality issues.
When Ford ships (and doesn't mess up the launch) the F150 EV, then people might take notice of the Mach-E. Until then, I still think Ford is an F150 company.
Ford delays 4,500 Mustang Mach-E deliveries
I agree with just about everything you wrote here - although I do thing Ford's SUVs are also popular, at least in the US (not just an F-150 company).
I also read the link you posted - about withholding 4,500 cars due to quality issues. To that, I say it's a good move by a manufacturer - plus they're compensating folks left waiting for their cars (free charging). Tesla should take notice of that - not just pushing cars out that don't meet quality standards in hopes that people either ignore defects, get worn down by refusals to repair, or spend too much post-delivery time trying to get things fixed that never should have left the factory.
Another interesting point you raised is, for those in the EV market - will they go Ford versus other manufacturers. This, I think, presents a more substantial and interesting question. With the very real and serious push away from ICE vehicles - it will be interesting to see if any legacy ICE manufacturers simply cannot make the transition and just cease to exist. Jeep? Buick? Or - Will the newer entries into the field simply take over the market and push out the legacy manufacturers?