I agree, you have to factor in saving in gas, cost of maintenance. I did that originally in 2013 when I purchased my Model S, I looked at 10 year cost of ownership and it brought the purchase price down to $50,000. My Mercedes suv cost close to that not including cost of maintenance and fuel. But for me it was more about the environment. Will never own another ICE.Um, I kind of get your point, but basically I disagree. Our Model S is 8 years old and has cost less on a depreciation and running costs basis vs the Mercedes SUV we traded in for it. I wasn't willing to drive a gas car, and the only option was a Model S for the long distances we drove, so it was 100% worth the price, and there is an easy way to justify the $94K CAD price in March 2013, there were no competitors to what it offered at any price, so actually having a price was the reason it wasn't "overpriced".
Porsche "there is no substitute". <- branding
2013 Tesla "there is no other option". <- truth