Actually, this is an interesting criteria for me.I just got 4 new 21" Hankooks .... quieter than the DW's were.
When I got tires for my last "fun car", I went with the Michelins in part because the (supposedly?) different compound they use had a much longer wear rating. The "downside" was that they were "loud". In that vehicle, I didn't care.
In the Model S, I kind of do care about tire noise/volume. What's the best way to include tire noise in the comparison shopping process for new tires? Is there an official metric or just review commentary?