It isn't just Russia doing the manipulation. I heard on NPR yesterday about a study done on the EU elections and social media manipulation. He said tracking down who was behind all the extreme right social media traffic was difficult, but he was able to run most of it in Spain to two people operating independently. One was a pensioner living on one of Spain's outer islands and the other was a young kid also living in Spain.
The grassroots have taken a page from the Russians and run with it.
Modern technology has exposed a flaw in democracy. For those of us who grew up before the internet was a big thing, news outlets were limited. There were always fringe magazines and newspapers, but you had to seek them out. When I was at Boeing, there was a machinist's union strike and the American Socialist Party was distributing a newsprint flyer with their "news" and one circulated our office (I was on the engineering side and we weren't all that affected by the strike). I found it a fascinating bit of propaganda. The fact I knew the source and someone had to make the effort to print them up limited the scope of the impact this sort of literature could have.
Most of the news we were exposed to was produced by professional journalists who worked under a code of ethics. There was always spin on the news, but anybody running wild with a story and making things up would be caught and crucified by the rest of the news media, so the news stayed in a relatively narrow band. Because everything was vetted for accuracy, we believed that, at minimum, the broad strokes of the news were accurate. Details were often wrong, but the core story was correct.
The ways the news got things wrong was brought home to me when I was in high school and there was a high profile kidnapping in my home town. This being the Los Angeles media market, it was the lead story on all the news for weeks. My parents knew the girl's grandparents, so they got the details of the story directly from the family. The local news could never get the city right.
There is something odd about Monterey Park, CA. It seems even Angelinos have no idea where it is, even though I grew up only 10 miles from Los Angeles city hall and 5 miles from Dodger Stadium. When we had the issues with Tieman I tried to calm things a bit when I noticed he had taught in literally the city next door and even he couldn't get the name of Monterey Park right, calling it Monterey Heights (which was old name of the town, changed in the 1920s).
Anyway, the local news got the core highlights right. She was a young girl who had been kidnapped from a prominent family. The news got where she was from wrong, her exact age, and some other details, but the overall story was correct.
When the first Gulf War happened, I watched the coverage on the CBC out of Vancouver, BC because I thought they gave a much more balanced coverage. The US coverage was always waving the flag, but they did get the core facts right.
During the 90s this began to change. People without training in how to distinguish a factual story from opinion, most will get them confused. This is especially true for those who don't have an advanced education. The new conservative media empires took advantage of this and package opinion as news. First with talk radio programs like Rush Limbaugh, and then with Fox News.
They were able to mold public opinion among those who would listen to them, but critically they also got those who wouldn't believe their stuff to distrust all news sources. The political world became a zone where fact and opinion became muddied and conservative talking points controlled the narratives in politics.
This fracturing of the norms was done with discipline by right wing media. Rodger Ailes had meetings every morning where he drilled that day's talking points into the heads of every on air personality. It was all done to help Republicans win.
But the fractures continued and the news media became very balkanized. With the internet, the bar for getting into the news business was lowered dramatically. It opened the door for some serious, good journalism like fivethirtyeight.com but it also opened the door for any extremist with a little bit of skill with video editing to create some pretty serious looking work that was factually BS. For example one video making the rounds in the EU elections put up by extremist right wing anti-immigrant types show a group of angry immigrants tearing apart a police car in a riot. It's a clip from an old movie. It never happened.
The Russians have also been able to weaponize this to their advantage, setting up a center in St Petersburg to chum the waters and destabilize democracies.
The upside in all this is the Millennials seem to be more immune to this type of reality manipulation than older generations. They grew up in this swamp and probably got burned with online reality manipulation in jr high when they could check the reality with their peers. That sort of fact checking can be done when the warping is about someone you know in real life. It's impossible to do with someone you never met thousands of miles away, but people who have been burned tend to learn that the online world can be manipulated and tend to be less willing to accept anything at face value.
To those who grew up in a world where all the news they saw had some vetting, and anything they knew about people they had met was usually through real person contact, getting sucked into a vortex of lies is easier. Especially people who have locked themselves into a self imposed ghetto of news from a limited number of sources. These days you can get multiple outlets telling the same, false story. There are almost always other outlets explaining how the story is false and why, but you need to seek those sources out.
Out time is a crossroads. The younger generations are less likely to believe in this reality manipulation that's going on, but they aren't in power and don't have much interest in it yet. Though the failures of the Boomers and Gen Xers in this realm have encouraged some to jump into the political arena at a younger age than they might have done otherwise.
The facts remain that the bulk of voters are currently GenX and Boomers and they are more manipulated by thee reality games. Whether democracy is going to fail or not before the population wakes up to how badly reality is being manipulated is the choice point of our time. It's playing out in the US, but also in many parts of Europe too.
Established democracies have a lot of institutions that are helping stem the tide, but they are being pushed to the brink.