Having a Model S and a Model X and a Model 3 on order, I have been a marketer for Tesla since Day One.
I have spent hours each week showing my car to patients, colleagues, and Friends. I often give test rides and demonstrations after which many of my friends place orders.
The initial Tesla Financial rewards program was well-designed and rewarded the owner for the time invested and for being in the marketing arm of Tesla. The new program does not. I remember getting my first set of tires from the reward that I received under the old program. It motivated me to continue to market to others a great product.
Getting a ticket to some opening that I cannot attend because of distance or being tossed into a pool for some prize it's not my idea of an incentive.
The new program offers little if any incentive. At a minimum the program should offer half of the financial incentive to the buyer and half to the marketer, namely $500 each.
I personally bought my first Tesla because of a test ride with a friend. Part of that time I didn't even know what a Tesla was.
I so wish that the Tesla marketing division would realize that their current owners are their greatest asset and selling Teslas. Incentivizing owners accordingly will see sales Skyrocket.
Once again, last night I spent an hour of my time showing a colleague my Model X. He is canceling his order for a BMW and ordering a Model X.
Take heed Marketing if you are genuinely interested in making your sales numbers next quarter.
Scott
As a side light, the Model Xmas software was probably one of the best marketing tools you ever inadvertently developed. I must have demonstrated it to over 50 people and I'm sure a good number of them will purchase. But again like the initial financial incentives to owners program for marketing the car, this marketing tool disappeared.
In as much as Tesla does not have an advertising budget, please take care of your owners who are working hard to sell a great car.
I have spent hours each week showing my car to patients, colleagues, and Friends. I often give test rides and demonstrations after which many of my friends place orders.
The initial Tesla Financial rewards program was well-designed and rewarded the owner for the time invested and for being in the marketing arm of Tesla. The new program does not. I remember getting my first set of tires from the reward that I received under the old program. It motivated me to continue to market to others a great product.
Getting a ticket to some opening that I cannot attend because of distance or being tossed into a pool for some prize it's not my idea of an incentive.
The new program offers little if any incentive. At a minimum the program should offer half of the financial incentive to the buyer and half to the marketer, namely $500 each.
I personally bought my first Tesla because of a test ride with a friend. Part of that time I didn't even know what a Tesla was.
I so wish that the Tesla marketing division would realize that their current owners are their greatest asset and selling Teslas. Incentivizing owners accordingly will see sales Skyrocket.
Once again, last night I spent an hour of my time showing a colleague my Model X. He is canceling his order for a BMW and ordering a Model X.
Take heed Marketing if you are genuinely interested in making your sales numbers next quarter.
Scott
As a side light, the Model Xmas software was probably one of the best marketing tools you ever inadvertently developed. I must have demonstrated it to over 50 people and I'm sure a good number of them will purchase. But again like the initial financial incentives to owners program for marketing the car, this marketing tool disappeared.
In as much as Tesla does not have an advertising budget, please take care of your owners who are working hard to sell a great car.
