I've been trying to look up all German language articles in the news concerning TM or the Model S, using google news. What I discovered is, that coverage on Tesla over here is rare and often false. I try to comment on every story online, that I feel is deceptive or just wrong. For example in Focus ( Tesla S: E-Limousine zum Sparpreis ), they purporte that the top speed of Model S is 90km/h. In an other article the same magazine presented 10 tops and flops at NAIAS, where they put on Model S as flop #4 for the “bad interior design” while failing to mention any of the features of the car. For understandable reasons TM is focused on the media coverage in the U.S., but I think there could and should be done more to improve media coverage overseas. There is for instance a congress about EVs in Switzerland (Schweizer Forum Elektromobilität) sponsored by the Government, GM and the biggest auto club in Switzerland. While Nissan delivers a speech and shows the Leaf, there is no word on Tesla in the whole event program. All I can do is try to follow Elons appeal at the October event in Freemont, to get out the word, that there is an EV, that is “way better” than any gasoline car. So I wrote many emails to editorial offices of newspapers in Switzerland and I had some successes for example with the Migros magazine (Migros-Magazin) which has about 3 million readers and is the biggest magazine by one of the retailers in Switzerland. They published a 2-Page article about Tesla after I contacted them. I wish, I could devote more time to this, but like the most of us, I have limited resources to do so. When I'm discussing EVs with business partners, customers or in informal talks at a conference, I often discover, that almost nobody has heard of Tesla and most people think, that the only EVs out there are Golf Carts. So there seems to be no awareness at all even though Switzerland is the country with the most Tesla Roadsters per head in the world. What do you think? Should TM do more to get the (beneficial) attention of the media in Europe? What could WE do, to improve media coverage in non english speaking countries?