I believed when I bought my car that I thought it had "memory seats" - plural. But when I took delivery, I just thought I had lost my mind. I have the Tech package, 11/13 build. I was just looking at the CPO inventory out of curiosity and the Tech Package description clearly says "memory seats". But there are only two adjustable seats in the car, right? And, if so, we know that the driver's seat is controlled by the profile. Where, then, is the other memory seat? It's nowhere, am I correct? Would it then be correct that the description should be "memory seat" - singular? Now, I'm not suggesting that we get out pitchforks and start calling people names. But this is a major marketing error that could lead to real issues for the company, IMHO. Then I looked in design studio and it says the following: " Twelve way power adjustable, heated front seats with memory and driver profile" I think they should be clearer. Passenger seat memory would be nice, though.