I’d say the EQC competes directly in the compact SUV space that the Y will fill (please, let it happen this year) in the EU/U.K. from the one I see regularly it is smaller than the Model S and therefore somewhat smaller than the Model X. Also, it is higher and ‘blockier’ in design than the model 3. Therefore Model Y competitor. Except...
I saw a Taycan a few days ago. Riding my bike so heard its noise from outside. Not my thing. Though I remember putting playing cards in the spokes of my BMX way back in the day to make a motorcycle-like noise, so maybe it still appeals to some folks? I find both our Teslas (Model S and Model 3) are noisier with road noise inside than some past vehicles (Mercedes mostly). I don’t find this noise too loud or intrusive. And it beats the grumble of a Mercedes Diesel engine at any speed. I do like the motor whine/zzzzzuuuuppp noise in the Teslas.
NHTSA has some incredibly specific guidelines for the pedestrian sounds. I don’t know how these will work with several cars in one area without creating cacophony though.