Branding for the Tesla Model 3 will be numeric, not the three horizontal lines originally presented when the vehicle was announced. Tesla CEO Elon Musk confirmed the decision on Twitter. Confirmation comes a month after Tesla removed the mark from its website in favor of a “Model 3” logo. The official name for the vehicle... READ MORE
I see on the website of the United States Patent and Trademark Office that Tesla abandoned the applications for "≡" and "Model ≡" on Feb. 06 and Feb. 12, 2017 respectively. There appears to have been no opposition to the registration of these trademarks. I am a bit sad that ≡, in the trademark applications described as "three equal length horizontal stylized lines in the manner of a stylized number 3", is not being used after all but I guess it is all for the best in terms of marketing.
I really like the stylized three bars. Hopefully the aftermarket looks after that. Then a little fishing line and voila!