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Blog Model 3 Branding Will Be Numeric

Discussion in 'Model 3' started by TMC Staff, Feb 5, 2017.

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  1. TMC Staff

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    May 19, 2017
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    Branding for the Tesla Model 3 will be numeric, not the three horizontal lines originally presented when the vehicle was announced. Tesla CEO Elon Musk confirmed the decision on Twitter. Confirmation comes a month after Tesla removed the mark from its website in favor of a “Model 3” logo. The official name for the vehicle...
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  2. Rudolf

    Rudolf Model ≡ on order

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    Switzerland
    #2 Rudolf, Jun 29, 2017
    Last edited: Jun 29, 2017
    I see on the website of the United States Patent and Trademark Office that Tesla abandoned the applications for "≡" and "Model ≡" on Feb. 06 and Feb. 12, 2017 respectively. There appears to have been no opposition to the registration of these trademarks.

    I am a bit sad that ≡, in the trademark applications described as "three equal length horizontal stylized lines in the manner of a stylized number 3", is not being used after all but I guess it is all for the best in terms of marketing.
     
  3. JeffK

    JeffK Well-Known Member

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    Yes, 3 is much easier to type and makes is obvious that it's competing with BMW 3 series.
     
  4. 03DSG

    03DSG Member

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    I really like the stylized three bars. Hopefully the aftermarket looks after that. Then a little fishing line and voila!
     

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