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May 19, 2017
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Branding for the Tesla Model 3 will be numeric, not the three horizontal lines originally presented when the vehicle was announced. Tesla CEO Elon Musk confirmed the decision on Twitter. Confirmation comes a month after Tesla removed the mark from its website in favor of a “Model 3” logo. The official name for the vehicle...
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Rudolf

Model 3 Long Range Dual Motor
Sep 1, 2016
22
3
Switzerland
I see on the website of the United States Patent and Trademark Office that Tesla abandoned the applications for "≡" and "Model ≡" on Feb. 06 and Feb. 12, 2017 respectively. There appears to have been no opposition to the registration of these trademarks.

I am a bit sad that ≡, in the trademark applications described as "three equal length horizontal stylized lines in the manner of a stylized number 3", is not being used after all but I guess it is all for the best in terms of marketing.
 
Last edited:

JeffK

Well-Known Member
Apr 27, 2016
6,997
6,657
Indianapolis
I see on the website of the United States Patent and Trademark Office that Tesla abandoned the applications for "≡" and "Model ≡" on Feb. 06 and Feb. 12, 2017 respectively. There appears to have been no opposition to the registration of these trademarks.

I am a bit sad that ≡, in the trademark applications described as "three equal length horizontal stylized lines in the manner of a stylized number 3", is not being used after all but I guess it is all for the best in terms of marketing.
Yes, 3 is much easier to type and makes is obvious that it's competing with BMW 3 series.
 

03DSG

Active Member
Apr 5, 2016
2,153
2,460
Ontario
I really like the stylized three bars. Hopefully the aftermarket looks after that. Then a little fishing line and voila!
 

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