just from the anecdotal stuff we're seeing, I think the chemistry advantage so far is coming from Supercharging time.
If you go to the charging info page:
Home charging installation
You'll see that the Model 3 even gets more range added per hour on a 14-50 than a Model S or X. We don't know as much about the Model 3 yet, but I find that to be odd.....the major difference between those 3 vehicles is the battery chemistry.
As far as driving range, tough to say. Maybe it's the motor type. Maybe it's the Cd, maybe it's the battery. The Model 3 is a more efficient vehicle than the S or X.
As far as "within one car brand", that seems like a throwaway comparison. Ford makes the Focus and the Mustang. Chevy makes the Cobalt and Corvette. A car "brand" can have wildly differing levels of performance under one umbrella.