to be fair, I never read it as "come and pick your exact match order". From the very beginning i assumed it would be match or a close match. But I also assumed that (1) invitation would be exclusive enough so that they wouldn't have 1:15 offer/demand ratio (after all they had absolutely all the data for all configurations they invited), and that (2) they would just convert june prices into the final order if it needs last minute adjustements, but not just shove august windows stickers in the face.
If they took sufficient effort to provide some notice that they likely would not have the stock anywhere close to satisfy the demand (even simple clause like "limited stock availability is expected and assigned on first-come, first serve basis"), and if they disclosed that existing order agreement pricing would not be honored and full sticker price was expected, I would simply not show up and would be going about my business. And i would have absolutely 0 grudge against Tesla.
That what i was pretty worked up about. Their lightheadedness and complete disregard for their customer's time. Extremely very late notice. Failure to do full disclosure to a degree it borders on misleading and false promise. They just could not care less for my time. It was my daughter's birthday, and because of late notice it took a lot of family effort to re-arrange schedule and show up there (both of us have to sign). We almost decided to forego and wait for normal delivery, it was a fairly split decision. And then when we came, there was all the chaos of wait and misinformation (wait for text... watch videos... download the app... no, dont wait for text, go write down the vin you need... no, don't write it down, grab the tag instead...) . And when we finally got a chance to speak to anyone about the car, a full hour later, only to find out about bait-and-switch pricing, i was already pretty worked up about the whole idiocy.
And then they feed people post-factum "due to overwhelming demand we ... sorry" thing. No, this is plain and simple idiocy. You knew your stock and you knew who you sent the invites to. There's no way you did not know both numbers and couldn't compare upfront. Don't insult my intelligence. You've engineered the event's "overwhelming demand", either on purpose (so own it!), or by your own idiocy (double own!). I never show up for black friday events and i am not mad at the store chains in the slightest for holding them, because there's absolutely no illusions what those are. Who do they think their customers are to be able to drop 60-80k cash on their car, and how they make the money -- by throwing their time at attending black friday sales?
That. The idiocy. That's what's aggravating. There is no other word for something that is very easy to prevent by disclosing fully available information ahead of time, and think just one step ahead, and not just about next 5 seconds of the day. Remember, this comes on top of my very similar years-long idiotic experience with the residential power wall, so it is all too familiar and comes compounded on top of. I can forgive a lot of things, but repeated idiocy is very hard to forgo.
You could call me a Tesla fan. I watched their effort on their first roadster and followed them since then. As everyone i was impressed by their products and reveals. Similarly so for SpaceX. I have friends who work for SpaceX.
But for the last couple of years it is more like "the good, the bad, and the ugly": every bit without compromise. If they choose to be brilliant, no one else is more brilliant. But if they choose to be idiotic, no one else is more idiotic.