My experience was that a car with a reversible heat pump takes a lot longer to de-ice the windscreen in winter, so the preconditioning period was a lot longer than with a PTC heater. Years ago, I had an add-on PTC heater that plugged into the cigarette lighter socket and was fixed to the dash with a suction cup, that I bought specifically because it de-iced the windscreen very quickly.
I would guess that the reversible heat pump offers a significant benefit for those living in areas of the US where a lot of heating is needed in winter, but the benefit in our, relatively mild, climate may not be so noticeable. Part of it will come down to journey time, too, as the likely longer precondition time with a reversible heat pump (yet to be proven, AFAIK) may not be offset by the saving in heating energy during the journey itself.