What car with this production volume has ever gotten a 30% markup? Does not make sense.
I replied before, but just noticed the qualifier
'with this production volume'... My previous examples, Mazda Miata, BMW i8, and Dodge Hellcat, have never been built in quantities to approach even 100,000 units per year, let alone 500,000. So that is a point in your favor.
But really? Let's be honest here... If not for Corporate Average Fuel Economy
(CAFE) requirements, Dodge would drop a supercharged gas guzzling HEMI V8 in EVERYTHING they build through the entire product line. The only reason the Hellcat is a limited production vehicle is to prevent the company from paying GIGANTIC fines to the Federal government along with potentially being banned from the Great State of California. Because an ICE motor that runs like that has exactly ZERO hope of being
(honestly) classified with either Zero Emissions or High Mileage status -- EVER.
And no matter how ubiquitous a vehicle may be, if it is popular, you are much more likely to see markups by
'independent franchised dealerships' than you will ever see discounts on them. If they don't laugh you out of the building when asking for a 15% discount on a brand new Accord or Camry, they'll certainly put on their
'Concerned Fatherly Advice' cap and gently explain that there is
'no way' you will get that much off from anyone, anywhere. Then they'll steer you toward the $22,000 version of the car that has $750 worth of dealer applied optional equipment that is offered for the paltry sum of
'only' $35,000 and allow you to
'beat them down' to a mere $30,000 plus tax, title, license, destination, and a
'little extra' to cover dealer prep and shop supplies.
30% markup is
NOTHING to a determined salesman that has hooked an unwitting prey.