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Model 3 in the Solar City announcement tonight

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If everything was the same as the reveal I wonder why they were so aggressive in getting people away from it?

People will start saying all sorts of things and starting rumors if they didn't understand it was a prototype. In addition, a crowd gathering around the vehicle when the event is for the solar roof and powerwall 2.

Even recently we've seen how a rumor can dramatically affect stock price.
 
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People will start saying all sorts of things and starting rumors if they didn't understand it was a prototype. In addition, a crowd gathering around the vehicle when the event is for the solar roof and powerwall 2.

Even recently we've seen how a rumor can dramatically affect stock price.
I wonder why they were shooing people away from the M3?

What's wrong with the M3 being more interesting than a solar roof?