I am lucky in that the PUP contains many upgrades that I want, so as I read down the list I was sold not even half way down. For me, it feels like a bargain in Tesla space. I feel tesla has artfully chosen some key upgrades that capture the "premium" clients needs. The more things that they include that you want, the more likely you are to buy it. Some people will buy pup just for a single option. If you don't want to buy PUP, but want only 1 or 2 options, you can always wait for the backlog to settle down and see if they become more flexible.