It will be an interesting decade that's for sure.
Sedans have been in the decline, and several established models are getting axed.
The Model S and Model 3 are bucking the trend. They are outselling the X, and their sales are ramping up nicely. This is the exact opposite of what people are buying today.
People are ditching sedans and buying SUV/CUV vehicles to replace them. And the big sellers aren't the classic Big SUV Americans used to favor. They are mostly midsized 5 seaters. Basically a sedan with no trunk that looks like a Picasso somebody puked on.
There were 55 different SUVs that outsold the Model 3 in March, but only 42 sedans. The wimpy Nissan Rogue sold over 42,000 5-seaters in March to lead the pack of non-pickup sales. That's more than Tesla's entire 2018 output by a good margin. And the Rogue is ugly, made by a company with a poor reputation for quality, has poor performance, and mediocre fuel economy. It's a close drag race between the Rogue and a Prius, it's that slow. But the Rogue is about $35k nicely outfitted, and can rise to $39k, which is about where a Model 3LR is at $50k - $10,450 = $39,550 California Price.
So the Rogue is not selling based on it being sexy, rugged, sporty, well-built, cheap, roomy, or economical. It sells not because of it attributes, but in spite of its attributes.
And it's slaughtering ALL the sedans by a wide margin, even the much better built Camry which is priced about the same, but is much faster, more economical, more sporty, and looks better. Not that beating a Camry in those metrics is anything to put on your resume. That's how bad a Rogue is.
There is a reason the Rogue sells. It's the New Appliance. Roomier than a sedan at the same price. It's that simple.
Will a Tesla ever be an Appliance? Disagree or not, that is exactly where the sales sit. The F150, the Rogue, the Camry. All Appliances, all big sellers.
Appliances should definitely be electric. Watching that old Nissan Leaf commercial with the gas powered toothbrush taught me that...
RT