Malcom do you actually think that Tesla will have the Model S/X fall behind the Model 3? Not a chance but you can certainly continue to think that:smile:
Hi aronth
The S and the X just have to be better vehicles than the ICEs in their class - they don't actually need to be better than the Model 3, not once the deliveries start.
Tesla will hold off on major hardware upgrades until the Model S refresh due sometime around 2020-22 I think (otherwise - if changes can be made every year, why identify a "refresh"?).
I agree, they're not going to announce this on the 31st because, as you say, they still need money coming in from X and S sales - it could be one of the items that Elon intends to reveal closer to the 3's delivery dates.
Minor hardware upgrades for the S and X - maybe an energy density improvement, but keeping the same cell size - could still be done (and should be done) without major structural changes.
I agree that existing car makers only make profits from the high-end models. But the Model 3 is not another mass market ICE. Conventional wisdom doesn't apply. There is nothing else that comes close to the 3 - true even for the entry level version with at least a 200 mile range. :smile:
Elon is confident that he can hit $35k for the base model and it will be interesting to see what levels of tech Tesla bundles with the base model to draw people in, as well as their markup for the options (and how many people go for those).
They have the market pretty much to themselves - they can do what they like. I think we will see the Model 3 overturn this industry truism that only high-end cars bring home the bacon. :smile:
Your third point: yup, I'm only talking about expensive hardware changes. Obviously the S, X and 3 can have software improvements. I was using the example of crash testing to illustrate the idea that even something as simple as a battery pack redesign can have larger implications and may have to wait until a scheduled refresh.
The S and X will continue to be sold, but I think we will see performance differences between them narrow considerably over time. People who need a larger vehicle will buy them. But that will mean adjustments to the numbers produced and owner residuals.
Think of it as a normal vehicle life-cycle, just distorted because of the industry disruption that Tesla is doing.