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Model 3: Too Much Hoopla?

Discussion in 'Model 3: Ordering, Production, Delivery' started by HookBill, Mar 21, 2016.

  1. HookBill

    HookBill Member

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    Here is one opinion around Tesla's marketing plan. Your opinion please.

     
  2. Rockster

    Rockster Active Member

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    I'm not bothered or annoyed by Tesla's methods for unveiling a new model, however, can see his point.

    In today's social media-infused world, marketing can be a delicate balance between building anticipation and not going overboard. Tesla is unique in that they don't do any advertising to they're probably skewed a bit more towards the "hooplah" marketing tactics.
     
  3. tga

    tga Active Member

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    Well, that's 6 minutes of my life I'll never get back...
     
    • Funny x 3
  4. Twiglett

    Twiglett Single pedal driver

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    pretty pointless argument. They have revealed almost nothing and teased nothing. So many of the rumors out there have become presented as fact and its those that are being complained about here - but most didn't originate from Tesla.
    All we have from Tesla are some really, REALLY basic facts, none of which have been "teased".
    It seems like the biggest complaint is that they have set a date in the future and told people they are revealing a car.
    The biggest difference is that the other car companies use car shows for that and show concept cars to show features that have no chance of hitting production.
    Of those two, I prefer the Tesla version thanks.
     
  5. Darryl

    Darryl ModelXTracker.com Co-Adm

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    Tesla has had to spend no money on marketing as they use this type of event to get free advertising.
     
  6. DougH

    DougH Active Member

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    I didn't read the OP post but I cannot wait until Thursday. Tesla events are always a blast and it's so entertaining to come back to these forums and read the complaints and compliments!
     
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  7. Johan

    Johan Took a TSLA bear test. Came back negative.

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    What's the argument? (I prefer reading for 20 seconds than watching someone speak while they're driving for 6 minutes).
     
  8. Dave Garaffa

    Dave Garaffa Member

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    There is nothing wrong with a little flash and bang when it comes to rolling out a product that has been given the kind of thought that goes into something like a Tesla Automobile. I mean were not taking about the latest version of velcro or scotch tape, this is a ground breaking product and as such warrants the kind of attention it's getting.

    Will we still be saying that 48 hours from now... I for one certainly hope so. I feel this unveiling will be as important to and awe inspiring to our generation as was the electric lightbulb debut that was done at the 1893 worlds fair, and yes I'm not lost on how each event was hosted by Tesla...
     
  9. HookBill

    HookBill Member

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    Back at 'cha, Dave. I think the presenter was showing a bit of his age on this topic. I am 66 myself but I also realize the world is changing in how products are marketed and Tesla is simply following the path it's buyers are following.
     
  10. jeffhre

    jeffhre Member

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    April 6 - estimated 300,000 reservations so far - just nonsense, LOL!
     
  11. shrspeedblade

    shrspeedblade Member

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    Yes there is too much hoopla! Isn't it great! :D
     
  12. badbot

    badbot Member

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    Hoopla is like cowbell, never enough!
     
  13. ecarfan

    ecarfan Well-Known Member

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    My understanding is that there are very close to 473,000 Model 3 reservation holders, all driven by the Model 3 reveal and attendant publicity.

    I'm not even going to spend 6 minutes watching the video the OP linked to. The reservation count is proof that Tesla's approach worked very well.
     

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