With the Model S still being a very rare bird to find in the wild or at a store, each new owner becomes to a certain degree an ambassador for Tesla's Model S. Some might even be so generous as to let others test drive their vehicle. But this creates ware and tare or their vehicle especially if they have the performance tires. Wouldn't it be smart for Tesla to create a rewards program for these ambassadors? Why not give them points toward material or status awards for each new person who lists them as a referral when they reserve or finalize an order? What do you think would be a reasonable incentive to make this worthwhile to new owners? Or is it better to just let people do this or not naturally with no added catalyst?