There is a LOT of competition out there and its certain that TM wont be the first 200 mile electric available to the public in the price range that the 3 is coming out to address.
I think that's very debatable. In the price range, maybe. Comparable on style and features? I doubt it. One reason: Tesla will own the battery market, no one else will have the capability to make more than a few cars until other ramp up battery production.
The Porsche 911 has been essentially the same since 1963... and it still looks great!
I hope they do at least 8 years (or longer) like Benz. One of the reasons I convinced myself to get the S was cuz I believed, being such a small company, and given the pattern of delays, and their preoccupation with the C and the 3 it would be unlikely they'd change the body too soon. I was a little worried reading the thread title that there had been some indication this was coming (no I won't sue if they do change it lol)
I do agree they should have a pronounced performance variant. Same basic design, but have something to make the P85D standout. I know this has been discussed on here before.
Look at the new Volt. A redesign is not necessarily a good thing. Tesla is continuously changing the car (wheels, colors, seats, accessories, steering stalks, software, battery and motors) so a major leap relatively soon does not seem likely. Eventually a full redesign will likely happen but the current Model S has a spot in automotive history that is undeniable.
I don't think its going to have to be much - perhaps LED front lights and different wheel packages or even an "M"/"AMG" version.
Ok, who is Apple in your scenario? MB, BMW? I think you've got it backwards.
Well, if your only definition of success is "just like Apple," I'm not sure Tesla will ever qualify. Apple products are 40-50% design/performance and about 50-60% marketing hype.
I much prefer Tesla's 99% design/performance 1% hype (primarily from Elon's Twitter account).
I think to stay relevant its going to have to slightly augment its design before the 3. There is a LOT of competition out there and its certain that TM wont be the first 200 mile electric available to the public in the price range that the 3 is coming out to address. Tesla is going to get squeezed everywhere, and the brand, other than perhaps the people on this site is still largely misunderstood. As such, I suspect that they will have to do some sort of refresh.
I don't think its going to have to be much - perhaps LED front lights and different wheel packages or even an "M"/"AMG" version. It will require minimal effort as compared to a redesign and will be important in order for it to stay cutting edge.
As was pointed out Tesla has been augmenting continually ever since the Model S was first released. They've even come out with new wheel designs.
However, it's fair to say that such minor things as LEDs, wheel packages and other cosmetic changes won't be the things that keep the Model S cutting edge as you put it. It will be the continuing introduction of new inovative technologies such as dual motors, AutoPilot, etc.
I'm afraid I don't follow how your remark "There is a LOT of competition out there and its certain that TM wont be the first 200 mile electric available to the public in the price range that the 3 is coming out to address", relates to the topic of this thread, Model S Body Refresh Coming in Sept/Oct?
Whether or not Tesla makes cosmetic changes to the Model S before the release of the Model 3, as you recommend, has no bearing on the competition it will face in developing the Model 3.
Well, first dissecting the individual comments seems to have lost the spirit of my thoughts...which was TM needs to continue to innovate (this includes aesthetics). The car is beautiful no doubt; its one of the key reasons that I bought it form AND functional beauty. That said, if it sits for another 3 years before it gets a face lift or a refresh it will lose its position as an innovator. I've heard several times "they all look the same" meant to be a negative statement...Those in the know understand that there are a lot of changes under the hood that are ongoing but the general public isn't aware...and with no visual queues, that doesn't effectively sell cars.
While TM does march to the beat of their own drum, they are selling to a market that has been trained for decades by other auto manufactures to be drawn to styling queues that refresh the platform with things as simple as those things that I mentioned earlier (light changes; wheels; sport package etc).
My point in referencing the 3 is twofold. First, the notion that some of the posts are referencing it as the reason for TM to leave the MS alone because they are working hard on 3...that doesn't make sense to me - the MS rolling advertising for TM's superior products (and in many cases how a consumer is introduced to TM). Secondly, and more importantly, its an example of how fast the market is moving to erode TM's market share in the E category - there wasn't much of anything in the 200 mile range category, now here comes a car that seems to have parity with the 3 and is going to beat TM to market. So, how sensitive TM is to how the public is used to buying cars will matter. So, its my view that how the public sees the MS will have a significant bearing on how well the 3 is received.