I had the opportunity to drive my model s in yesterday's st Petersburg pride parade as part of the Sierra Club ev contingent. This is the southeast us largest such an event. It was a blast and attended by an estimated 125k spectators. The overwhelming response was "beautiful, awesome car....who makes it? Tesla. Yes but who makes it.."....etc. So, if you drive yours in a parade, definitely go prepared with SOMETHING TO HAND OUT like a card with the website or something! In spite of this I am certain I contributed to more than a few tesla purchases!