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Model s issue

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There are multiple generations of seats that have been used in the Model S. While there are coat hangers which you can purchase, 3rd party or from Tesla, they are not compatible with all seats configurations. Sounds like you unfortunately purchased hooks that are not compatible with your seats.
 
I have 2013 model s but coat hanger looks like doesn’t work I can’t install it some how Seat is different
These will work on your 2013, assuming you have the panoramic roof. I used them for years and they’re great.