Model X, Fastest Selling Tesla Ever

[NigelM]

Just received this e-mail:

PALO ALTO, CA -- (MARKET WIRE) -- 02/14/12 -- Tesla Motors (NASDAQ: TSLA) unveiled the highly anticipated Model X last Thursday evening at its Design Studio in Southern California. One day after the reveal, without any advertising, advance sales of the Model X exceeded $40 million.

The compelling nature of the product created massive media attention and resulted in the Model X being the third most searched term on Google. On Thursday evening, the night of the reveal, traffic to teslamotors.com increased 2800 percent. Two-thirds of all visitors were new to the website.

Proof that Model S and Model X are complementary products, new Model S reservations following the Model X unveiling were up 30 percent.

Model X is equipped with unique Falcon Wing doors that open up and out of the way, allowing one to stand up in the second row and step directly to the third row. Built on the same platform as Model S, but with a longer wheelbase, Model X has approximately the same external dimensions of an Audi Q7. On the inside, however, Model X has 40% more room than a Q7 and is capable of carrying both seven large adults and considerable luggage.

It will offer dual motor all wheel drive for superior all-weather driving and the option of a 60 or 85 kWh battery. The Model X Performance version will accelerate from 0 to 60 miles per hour in 4.4 seconds. This would make Model X faster than many sports cars, including the Porsche 911 Carrera. Matched with superior handling resulting from its low center of gravity, Model X will offer a remarkable combination of functionality, style and performance.

Tesla's touchscreen, the 17" in-dash display that includes driver controls, vehicle apps, web connectivity and onboard charging are included in Model X.

Model X will be priced competitively with other premium SUVs. It will be built at the Tesla Factory in Fremont, CA. Production begins at the end of 2013, deliveries begin early 2014, with volumes targeted at 10,000 - 15,000 units per year.

About Tesla
Tesla's goal is to accelerate the world's transition to electric mobility. Palo Alto, California based Tesla designs and manufactures EVs and EV power train components for partners such as Toyota and Daimler. Tesla has delivered more than 2,000 Roadsters to customers worldwide. Model S, the first premium sedan to be built from the ground up as an electric vehicle, begins deliveries in mid-2012.

 

[Mycroft]

On the investor relations page: Model X, Fastest Selling Tesla Ever (NASDAQ:TSLA)

Great news!!!

 

[Lyon]

It's interesting to see that the 4.4 0-60 time referenced is clearly for the Performance version of the model x. I went back and watched some of the videos from the release and it seems that Elon's comments about "it not even being the performance version" came in the context of the reporter discussing her ride in the prototype Model X.

Oh, and it looks like there are almost 7000 Model S Production reservations in the US alone! That's pretty unreal. If, world wide, most of those who have reserved an S or X actually end up buying the car when they're finally given the opportunity to do so then Tesla may actually be able to pull off it's Master Plan.

 

[onlinespending]

Tesla may actually be able to pull off it's Master Plan.

World domination?

 

[Lyon]

World domination?

That's step 4.

Step 1: low-volume, high-price Roadster
Step 2: Mid-volume, mid-price: Models S and X
Step 3: High-volume, low-price: Model $ (because if they get it right, it's going to be $)

 

[AnOutsider]

Great news indeed. Seems the speculation that X brought in S buyers was true. I think 30% increase in reservations probably covered anyone jumping ship from S to X (Bonnie, you're safe )

It's interesting to see that the 4.4 0-60 time referenced is clearly for the Performance version of the model x. I went back and watched some of the videos from the release and it seems that Elon's comments about "it not even being the performance version" came in the context of the reporter discussing her ride in the prototype Model X.

I also find it interesting they now state it will be priced with other premium SUVs instead of saying priced similar to S. Maybe all the people quoting 50k price led them to clarify a bit.

 

[NigelM]

....Tesla may actually be able to pull off it's Master Plan.

“We won't stop until every car on the road is electric.” - Elon Musk

BTW, that's an interesting vision when you consider the last time anyone with a comparatively modest company spoke in global terms like that:

"..a computer on every desk and in every home..." - Paul Allen & Bll Gates

 

[bonnie]

Great news indeed. Seems the speculation that X brought in S buyers was true. I think 30% increase in reservations probably covered anyone jumping ship from S to X (Bonnie, you're safe )

I'm more than safe. I'm basking in being RIGHT, since I maintained the X publicity would increase S sales. Theory of Abundance.

 

[Mycroft]

I also find it interesting they now state it will be priced with other premium SUVs instead of saying priced similar to S. Maybe all the people quoting 50k price led them to clarify a bit.

It sure gives them lots of pricing wiggle room.

 

[Lyon]

Interesting comparison; I think that you may be on to something. We've seen a huge paradigm shift in how we work, socialize and learn with the adoption of the PC, I think that a similar shift will take place when Elon's dream comes true. I'm not sure that it will be quite as in-your-face as a computer on every desk and an iPhone in every pocket, but I think that the shift away from ICEs will have pretty far-reaching consequences.

 

[AnOutsider]

Interesting comparison; I think that you may be on to something. We've seen a huge paradigm shift in how we work, socialize and learn with the adoption of the PC, I think that a similar shift will take place when Elon's dream comes true. I'm not sure that it will be quite as in-your-face as a computer on every desk and an iPhone in every pocket, but I think that the shift away from ICEs will have pretty far-reaching consequences.

Including grumblings from the industries related to ICEs: gas stations and their attendants, parts and supply companies, jiffy lubes etc. they'll have to adapt, die, or lobby.

 

[doug]

Tesla may actually be able to pull off it's Master Plan.

World domination?

Did it look like Elon was growing a beard?

 

[NigelM]

....the shift away from ICEs will have pretty far-reaching consequences.

Maybe no more oil wars, for example? :smile:

 

[Doug_G]

Did it look like Elon was growing a beard?

Yes, but not terribly successfully.

 

[PV4EV]

Yes, but not terribly successfully.

Finally got around to watching 'Revenge ..' this evening, and he had a similar amount of bumfluff in some of the scenes of previous launches ..

 

[NigelM]

...he had a similar amount of bumfluff in some of the scenes of previous launches ..

You think there's a correlation?

 

[Mycroft]

You think there's a correlation?

Possibly. I think it's being single again and not really caring what his chin looks like.

 

[PV4EV]

You think there's a correlation?

Hmmm, might all be part of a carefully crafted geek charm offensive. Be very afraid if he shows up with a moustache though ..

 

[NigelM]

A thought:

Elon got divorced from wife #1 just before the "S" launch. Now wife #2 just before the "X" launch. D'ya think there's a lot of stress, time and energy involved in a new car launch?

 

[onlinespending]

$40 million in presales for the Model X in just one or two days? That's amazing. That'd be 8,000 regular reservations or 1,000 signature reservations. I think a fairer assumption would be 300 signature reservations or so, which would require another 5,600 regular reservations. Those are impressive numbers when you consider it took the Model S a couple of years to get to those numbers.