First, does anyone know what the best selling Caddy was last year? Is was the Escalade Platinum. This model starts at $91K. The article, which is very positive admits: "This big boy weighs 7,300 pounds. It’ll get there when it gets there." Does anyone know what kind of gas mileage that beast gets? Officially it's 15 city, 21 highway, but Autoweek struggled to get 14 combined! A Model X will save about $2500 in gas a year (12K miles, $3/gallon). It strikes me that Model X will decimate Escalade Platinum sales next year. Even the far cheaper Mercedes GL-class will suffer, I believe. There have got to be lots of people driving mid to high price SUVs that would really like to be ecological about it. Just as we've seen sedan buyers step up to buy a far more expensive car than they've ever bought before in the Model S, I believe we're going to see many SUV buyers step up to get a Model X. Hop aboard the WayBack machine and look at what we saw with Model S: 1) Status conscious people trading in their BMWs, Audis, and Mercedes for the Tesla. 2) Ecologically conscious people trading in their Priuses and other hybrids for the Tesla. 3) Regular people trading in their Camrys and Accords and stepping up to the Tesla. I think Model X is going to amplify all that. I believe there are lots of people driving big SUVs that feel bad about all the gas they consume and pollution they create. The Model X lets them have the size, driver visibility, and bad road condition handling they want in a vehicle without the guilt. Not to mention mini-van owners that would like something better. Escalade, Mercedes GL, Audi Q7, Range Rover, etc. owners are easy targets. The Model X is far cooler, will drive and handle better, and will impact planet earth less. Whether it's the status of driving a Tesla, ability to take the carpool lane home after dropping the kids off at school, or just saving $25K after 10 years, this is low-hanging fruit for Tesla. And I believe just as we've seen Toyota and Honda buyers step up for Model S, we'll see Toyota and Honda buyers step up for Model X. And don't forget all those "practical" mini-van owners - a number of them will be eyeing the Model X, too. Finally, there's an interesting human perception issue with expensive cars vs expensive gas. As much as you have and spend on a car, it hurts to be spending more than $100 at a fill-up every week (or less). A 2500 mile road trip in a big SUV will cost you upwards of $500 - Tesla's free supercharging makes a big perceptual difference. Status and practicality without guilt. That's a recipe for success in my book. TSLA will be over $300 by Aug next year, and $350 isn't unlikely.