Grains of salt in hand? Okay... All-electric Audi Q8 e-tron poised to challenge Tesla Model X in 2015 with 430-mile range? | ecomento.com iffy reporting here though: IMO, this is exactly like Tesla's approach. Start high, work low. It's what Audi has been doing for years (new tech usually comes out on the high end cars like the A8 and such, then makes its way down the model line) Here's a (n ugly) rendering: As much as I love Audi, I don't think they'll see it through. If they do, it'll be seriously overpriced (like the R8 line got to be). However, if they can bring 430 miles of range for 130k and level 2 charging ability, I may have to return to the mothership. It's been said before that Tesla CAN put more batteries/range into the vehicles, but they felt 300miles was the sweet spot. At the very least, this should push Tesla to make more expensive range options available.