Thanks for the info. It does seem odd to me. I'd have thought a steering wheel is a steering wheel. My door handles, hand brake, glove box, etc., don't have brand names on them. I have no complaints about the steering wheel, but the ones on my Civic, Prius, and even my Zap Xebra were perfectly good. A brand name on the wheel seems like having a brand name on your shirt pocket. Oh, well. I was just curious. Thanks for clearing it up for me.
^^^ That was Founders' Series #4. Silver car that went to Antonio Gracias (of Valor Equity Partners) in the Chicago area. They were testing out a lot of interior accents in that car.
They had also shown the second color steering wheel (and door pulls, I believe) in the early images of the upgraded 2.0 interior. I was sad when they didn't end up putting it in; I really wanted it. Looking at it now, I'm kind of glad that it wasn't an option to me, but that may just be me rationalizing.