It's a chicken and egg situation, isn't it? Tesla isn't yet capable of producing very large numbers of vehicles so it has targeted the mid-premium market, which means it has to add a lot of value to every car it makes. All Teslas are now equipped with a lot of expensive tech. that is, arguably OTT but adds to the ticket price. We could only afford a used Model S thanks to a windfall. Ironically, I believe that running our Model S, including depreciation, will be very comparable to the 11 year old ICE we replaced. The Model 3 was fanfared as the first truly affordable Tesla, but it's still considerably more expensive than quite a few electric rivals. I would like to see a Tesla that is Ford Focus sized, without self-driving hardware, with a hatchback. It wouldn't have to feature an all-glass roof. Yes, retain TACC functionality, but full AP would not be necessary. Would it be possible to sell something like this for £30-£35,000? Does it actually makes sense to go down market?