I recently visited a Tesla store for the first time so I could get my test drive in before finalizing. What an amazing car! But that is for another story... The thing that shocked me is the amount of education and explaining that goes on at the store. We few Tesla nuts read these boards and go in there knowing what to expect, but in the 90 minutes I was there, only one other guy that came in knew anything about the car. Everyone else was walking in and saying things like "what do you mean there is no engine", "what are those seats doing in the trunk", "how do you open the door", etc. One guy sat in the car for 15 minutes and when I told him it was the fastest car I had ever driven, he wouldn't believe me! The staff at the Tesla store (Oakbrook) were doing a great job and were very patient. But it did get me thinking about, are there other channels for Tesla to get the word out? Seems to me like word of mouth, store drop ins, magazine reviews, and Internet searches all together are too narrow of a pipeline for these cars to reach critical mass. Great product, great company, need to get the word out.