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MSM: Tesla is a "niche" manufacturer. Hard data: Tesla Model 3 decimates US midsize luxury segment

Discussion in 'TSLA Investor Discussions' started by vgrinshpun, Jun 18, 2019.

  1. vgrinshpun

    vgrinshpun Supporting Member

    Joined:
    Apr 5, 2013
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    PA
    A trusting MSM follower might conclude that Tesla is a "niche" company in deep trouble because of "demand cliff"

    Hard data prove the opposite: M3 DECIMATED US midsize luxury segment, more so than the worst econ. disaster since 1929 Great Depression: 2008 Financial Crisis

    • US midsize lux. sales (blue) were on a healthy growth trajectory before 2008 Financial Crisis which caused 28.5% 2-yrs sales slump
    • Segment recovered and sales grew during the following 6 yrs, before seemingly inexplicable 23.6% 2-year drop starting in 2016
    • The slump, of course, coincided with M3 reveal and world record number of reservations backed by $1k deposits
    • Segment sales excluding M3 continued slumping by another 8.6% into a third year, once M3 mass production started in 2018
    • Just after one full year of M3 deliveries (red) the segment total sales (including M3 - green) recovered to within 4.7% of the top sales in 2015
    • in just one year following start of mass production, in 2018, M3 took whopping 31.12% market share of the segment
    • During the first 5 months of 2019 including the "demand cliff" M3 share fell only by less than couple percent. So far in 2019 M3 still holds huge 29.4% market share
    • I can't wait until June data explode the charts

    Vladimir Grinshpun on Twitter
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