I was disappointed to hear Elon state that the F150 was the targeted competition for the Tesla Pickup. I was hoping for something with a higher weight rating for towing an RV. An F150 can't take much of a load on the hitch or in the bed.
I have a feeling that is a direct response to the Ford/Rivian partnership that will see a fully electric F150 soon. I'm surprised he didn't reference the Rivian truck that is already available for pre-order, but perhaps they don't want to draw attention to the competitor?