There's lots to like, I think, about them producing a good longer range EV and a lot has gone into its design. Great to see another big manufacturer enter the fray seriously. Are they planning to sell it in genuinely big numbers? My last car was a Ford and I have generally liked them - that was cheaper and drove at least as well as the alternatives, plus it didn't have any major reliability issues and lasted well. Not pretty though.
However... Yet another SUV? Or maybe more accurately a crossover. All that extra wind resistance over building pretty much the same interior space in a lower format family car, where the only real advantage is to get into a slightly higher seat if you're physically limited, and your eyes are a few inches higher while driving. In a world where (A) range is the obsession, particularly for buyers of their first EV, and (B) we go electric for environmental reasons, this thing could probably have added 20% range for this design choice, or used 20% less lithium-ion, and could either way be using 20% less power for its whole life (my 20% is a plug figure but I doubt it'll be far wrong).
They all cry that the market wants SUVs, but it's not that simple. It's not just responding to demand, both the supply and the demand sides of the market are pushing SUVs.