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My concerns about the Audi É-Tron (Quebec)

MarcoRP

Active Member
Sep 6, 2017
4,971
9,498
Montréal
Reminds me of the story about Nissan's first attempt to break into the North American market. Supposedly, they decided to consult with the Germans to help them choose a name for their cars. "Certainly, we can help", said the German consultants. "How soon do you need the name?" "Next week", said Nissan. "Dat soon?", replied the Germans.
And that's how the Datsun marque was born. :)
Are you kidding me?
 

f-stop

Active Member
Jul 31, 2015
1,463
1,408
Vancouver BC, Canada
Reminds me of the story about Nissan's first attempt to break into the North American market. Supposedly, they decided to consult with the Germans to help them choose a name for their cars. "Certainly, we can help", said the German consultants. "How soon do you need the name?" "Next week", said Nissan. "Dat soon?", replied the Germans.
And that's how the Datsun marque was born. :)

Are you kidding me?

Maybe makes for a fun joke, but not the real story behind the name (former Datsun 510 driver here...)
BTW the DAT Motors name which eventually became Datsun predated their ‘58 N.American market entry by decades
Datsun - Wikipedia
 

MarcoRP

Active Member
Sep 6, 2017
4,971
9,498
Montréal
Someone spotted the new Audi Turdmobile charging at VW’s Headquarters in Ajax Ontario. Photo by IoniqEV on PlugShare.
B66441CA-026F-4EEF-8457-13347DAD0D96.jpeg
 

Drone Flyer

Active Member
Feb 22, 2016
1,127
258
Canada
The Audi E-Tron is coming out in dealers soon and I can’t not wait to see it on the roads. This thread is less so about the car itself, but its’ unfortunate name and connotation in Quebec as well as in France.


The name E-Tron, I guess means, Elec-Tronic or something of the sort. In french: Élec-Tronique. During the Super Bowl LII, there was an ad on the Audi E-Tron, in french, and presented as the Audi Étron! In french, the word “étron” means fecal matter, in other words: a piece of *sugar*! which isn’t what I would want my car to be called.


I wonder if Audi is looking to change the name of the car for frenchies to avoid the negative connotation. Anyway, I’ll definitely have a laugh about this!
They won't.
 

Ol'Blue

Member
Oct 12, 2018
244
138
Vancouver
This reminds me, my wife told me that the Honda Fit in Sweden was called the Fitta which means a lady private part.

They scrambled to change the name when it was pointed out.

This is from my wife, so the source can sometimes be questionable
 

MarcoRP

Active Member
Sep 6, 2017
4,971
9,498
Montréal
This reminds me, my wife told me that the Honda Fit in Sweden was called the Fitta which means a lady private part.

They scrambled to change the name when it was pointed out.

This is from my wife, so the source can sometimes be questionable
Almost. check out post 11 in this thread
 

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Ol'Blue

Member
Oct 12, 2018
244
138
Vancouver
Interesting, I would say the more direct translation is pu**y according to all the Swedes I know. They don’t seem know recognize the other term used.

Can’t believe I missed post #11.

Fail...
 

MarcoRP

Active Member
Sep 6, 2017
4,971
9,498
Montréal
Now, I know E-Tron is funny, but this thing beats the E-Tron’s funniness on every ****ing level, literally.

Meet the new Subaru ****S Edition!!!

I mean, at some point, I get that Audi didn’t do great for the french language barrier, but ENGLISH??? What were they thinking?!

(****: f.u.c.k.)
AF165030-7D54-46E4-8FB3-C2EB61757211.jpeg
 
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Webeevdrivers

Active Member
Jan 2, 2017
2,251
3,958
Canada
We saw the ETron at a dealer yesterday in Palm Springs. It is a BIG car. It looked ok in pictures but up close it is is UGLY. The model S and 3 are just plane georgeoys in comparison. Even our Leaf looks better. :).
 

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