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NADA gives its franchised dealers a pat on the back in TIME Magazine infomercial

Discussion in 'News' started by ToddRLockwood, Oct 27, 2014.

  1. ToddRLockwood

    ToddRLockwood Active Member

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    Here's a link to a pdf of NADA's 4-page infomercial in the November 3, 2014 issue of TIME:

    Dropbox - NADA

    This ad contains the usual NADA arguments about the "superior" customer experience one finds at franchised dealerships. I'm sure most Tesla owners would be hard pressed to agree with them. The argument that always makes me scratch my head is the idea that dealership owners have invested millions in their facilities, and therefore deserve to be protected from competition. What other business gets this kind of legal protection?
     
  2. TexasEV

    TexasEV Active Member

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    I've always wondered why businesses who say they provide a superior customer experience need the state to protect them from competition.
     
  3. Citizen-T

    Citizen-T Active Member

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    Or why they need to pay for space in a publication to say that they provide superior service. I find that most places that actually provide such service get that recognition for free.
     
  4. Grendal

    Grendal Active Member

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    And isn't it funny that those middlemen who you can negotiate with to get "the best price" can afford to cut into their limited profits to put out such an expensive ad?
     
  5. snellenr

    snellenr Member

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    And how old-school is it to do this with a 4 page ad in a paper magazine like Time? Who reads Time magazine anymore?
     
  6. Vexar

    Vexar Member

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    Time has a circulation in the K-6 schools in the USA. Kids come home with these Time-for-kids periodicals. I think that's it. I don't even see them at doctors' offices. Usually, I see wellness magazines, fitness magazines, etc.
     
  7. TD1

    TD1 Member

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    ohh stop it, the internet is just a fad
     
  8. ToddRLockwood

    ToddRLockwood Active Member

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    People waiting in dealership lounges for their oil to be changed!

    (Actually, I admit that I read TIME. They still have some very good writers. I get both the paper version and the iPad version, but I prefer the paper version. Same goes for WIRED.)
     
  9. Crispix

    Crispix Member

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    I was surprised and a little sad to see that infomercial in my Time this week. That they feel the need to take out a huge ad in a national magazine to advertise how "good" dealerships are for consumers is a sign that these dealers are very, very worried about Tesla Motors.

    Seems to me the ad was aimed directly as Tesla.
     
  10. jerry33

    jerry33 S85 - VIN:P05130 - 3/2/13

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    Typically you advertise the weakest points (or nonexistent points) and hope that people will believe the ads. It works for an unfortunately large number of people. This is most evident in real estate names where Sunny Hills Developments is likely to be found in a foggy valley.
     
  11. jkliu47

    jkliu47 Member

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  12. Brass Guy

    Brass Guy Member

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    Thank the dealership model for Progressive's Shapshot device. Yup, if it weren't for them, oh wait...
     
  13. TexasEV

    TexasEV Active Member

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  14. ThosEM

    ThosEM Space Weatherman

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    If NADA keeps selling to the public instead of to car manufacturers, perhaps they can establish a new model for customer service by representing car buyers to the manufacturers. I might cheerfully agree to pay a car buyer one dollar for every twenty dollars they successfully negotiate off the list price of a new Tesla, for example. ;=)
     
  15. Ugliest1

    Ugliest1 S85: "Sparky"

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    Aired 2015.03.28 on CTV's W5 investigative program. This isn't a pat on the back, in fact it's not even really a kick to the rear because it's doubtful anything will change, but it should be a kick. This is the Canadian version of how good dealerships are at extracting $$$ from pockets, without the country-wide Association. But the latter part of the video shows, in my opinion, the executive in charge of being a watchdog on the Alberta dealerships is just as corrupt as the dealership system itself.

    Note, 3 out of the 22 Calgary dealerships actually passed. Good for them! But it's still a crappy, outmoded, no-fun system.

    Most new car dealerships fail mystery shopper test: Calgary survey

    Too bad every time a NADA commercial is shown, it doesn't automatically show programs like this.
     
  16. artsci

    artsci Sponsor

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    Who reads Time anymore? Concluding that is was a rag, I gave it up when I was in law school, and that was decades ago:)

    NADA truly must be desperate if it's buying space in Time.
     
  17. Patrick W

    Patrick W Member

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  18. DavidM

    DavidM P2624, Delivered

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    I currently have no problem with the existence of franchised dealers. However, I do have a problem with franchised dealers (or their lobbyists) inhibiting an automaker (who doesn't use franchised dealers), from selling directly to customers in one or more states.
     
  19. MartinAustin

    MartinAustin Active Member

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    Agreed!
     
  20. TexasEV

    TexasEV Active Member

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    Exactly. All Tesla and its customers are saying is let the market decide.
     

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