Doggydogworld
Active Member
"All hands on deck" probably reduces COGS. A bureaucratic company would have employees fill out time cards with time charged to the appropriate accounts based on what they were working on for each 15 minute interval. Tesla doesn't do that. Engineers are R&D and accountants are SG&A, even when they deliver cars.@Doggydogworld
Added delivery costs to the COGS:
I don't have a single great explanation for persistently high COGS, unless Musk is blatantly lying about cell costs.The battery pack and motors are the costliest items in the car. So, if the cells cost $125/kWh and the motor $2500 - that would be $9k + battery packaging - lets say $12k. The rest of the car can't cost $30k ! If it does - then, there are gross inefficiencies that they can fix.
There are tons of little things. All that belt-driven stuff you see on an ICE -- AC compressor and pumps for cooling, power steering and brakes -- must be motor-driven in an EV. Such parts are available because full hybrids also use them, but selection is more limited so prices are higher. Model 3 still carries a superfluous 12v battery as a bridge to connect to the conventional auto parts economy. Model 3 unique features like glass roof add cost. All the FSD hardware probably adds a grand or so vs. your average sedan. Wheels are tires cost more than a typical sedan. Tesla's warranty reserve is ~1k more than a normal sedan. They feed some Supercharger costs through COGS. Internet connectively, too. Delivery costs more since their factory is poorly located and Musk has sworn off rail. Model 3 volumes are pretty high, but Tesla's overall business for commodity parts is smaller than the major carmakers so they have less leverage. It costs suppliers more to finance 60 days of Tesla receivables than most others thank to Tesla's crappy credit rating.
They'll grind away at some of this over the years, but other carmakers won't stay stupid forever. The auto biz is a grind. Silicon Valley isn't really set up to grind.