I have both the twist-lock (L14-30) and the 14-30 regular. The twist lock goes in and out with a simple twist, but the regular plug requires some heavy force to plug and unplug. Its not like your regular 2/3 prong NEMA 5-15 plug that you can pull out easily.
The locking plug won't come out if you pull on it at all, but would be vulnerable to a twist motion. The regular plug is not vulnerable to a twist of the cord, and resists being pulled on.
That's just my impression, neither have come loose. L14-30 is used for generators where you will want to remove the cable frequently, whereas 14-30 is designed for dedicated appliances that will not often be removed. That's why so many complain about having to remove their 14-30/14-50 plugs.
Plus, the locking plug requires the wire to go straight out (at least 1 foot from wall), whereas the non-locking plug can stay flush against the wall with 90 degree turn.