I attended this event yesterday.
There were no speakers, just a bunch of employees at various stations (i.e. charging, service, care, software, etc) to answer questions. In addition to several Seattle staffers, they had pulled in several employees from Bellevue, Portland and CA. Attendees could walk around, ask questions, take advantage of the refreshments, enter to win some accessories (which were sitting on display, a popular request from new owners) in a raffle, and take home a small swag bag. They had several loaner cars sitting out to help explain questions and answers.
It sounds like they have done a small number of events like this in the Bay area, and they are thinking of expanding the program though of course they will start small. They were trying hard to solicit feedback to find out what type of information customers found most useful. I think they said they had invited 200-300 of the most recent owners; about 50 people showed up which is a pretty good response rate. Some of the owners just came in to check it out; others came with written lists of questions.
I think it's a great idea. A lot of the attendees seemed really happy with what they learned. Tesla has a toll-free number that owners can call 24/7 for questions
, but some questions are easier to ask/answer when both parties are sitting in the car; and some people are just more comfortable with that. Plus this gave some of the customers a chance to mingle and talk to other customers.