There are multiple factors in pricing a "wrap" for a vehicle. Vehicle size, complexity of the specific vehicle, wrap material, prep work needed for the specific vehicle, longevity and durability expectation will also play a part in what material/cost will be used. My shop starts around $3,500 for a basic full color change wrap with a lifespan of 1-5 years, using standard films like the 3M 2080 series products. The lifespan depends on how the vehicle is stored, how well it is maintained, frequency of use and so forth. Now, there are some folks that want the highest quality of films, combined with extremely detailed installation that literally simulates a new paint job. This will bring the same vehicle to $12k-$17k for a wrap. The result will have 10 year warranties, protect the original paint job, have minimal seams/overlaps and will fool 98% of the car loving world that it is painted, not wrapped.