So, what effect do you think the New York Times article will have on Tesla stock tomorrow? Plus/Minus? How many points? My take is that it's a largely positive article , on the front page of the automotive section of a widely popular (non-industry) publication, which will probably introduce the Model S (and Tesla) to a fair number of people who have never heard of the car, or the company before. I'm thinking it's going to be good for at least a couple of points, and push the stock up to around $32-33/share. Disclosure: I do not currently hold any positions on Tesla, nor do I plan to initiate any in the next 48 hours (as much as I would like to though!).