I read about this article a couple days ago but didn't want to pay the 5 bucks to actually read it. However I have found Tesla is providing it online in PDF form here.
Summary of the article here: Elon Musk and electric cars : The New Yorker
Again PDF of the original article as it appears in the magazine here.
Summary of the article here: Elon Musk and electric cars : The New Yorker
The article's author, Tad Friend, talks about his piece here: Tad Friend: It’s Electric!: News Desk : The New YorkerABSTRACT: LETTER FROM CALIFORNIA about Elon Musk and electronic cars. In a dressing room above the “Late Show with David Letterman” stage, the electronic-car magnate Elon Musk sat on a sofa, eating cookies. Musk, thirty-eight, is the chairman, C.E.O., and product architect of Tesla Motors, and he was appearing on Letterman to show off the company’s newest design: a sleek sedan called the Model S...
Slate discusses it here: The New Yorker Parachutes into Electric Car Country | The Big MoneyThis week in the magazine, I write about Elon Musk and his company Tesla Motors, which last year began producing the Roadster, the only highway-capable electric car currently on the road. (Subscribers can access the full article.) In April, while I was reporting in Silicon Valley, where the company is based, I spent a few days test-driving the car, an experience both familiar and strange. Once you slide into the Roadster—which, for me, at six feet tall, required some forethought—you’re in a standard sports-car cockpit, one just large enough to fit two people and a loaf of bread. There is no video-game-style joystick or futuristic trackball; the car feels like a car. Only the lack of a glove compartment and the crappy, off-the-shelf JVC stereo-and-navigation system indicate that Tesla was hurrying to get the car out the door....
It's all very meta...This week’s New Yorker features, under the “Letter from California” rubric, a moderately well-informed yet snarky and borderline mean-spirited story on electric carmaker Tesla Motors and its CEO, Elon Musk. Segway-riding, latte-sipping, pen-gnawing, WASP memoirist Tad Friend wrote the piece, and while it’s a brisk summary of Tesla and the offbeat ascent of Musk, the overall impression is that electric cars are at best extremely dorky and at worst an extremely quixotic and possibly even stupid idea...
Again PDF of the original article as it appears in the magazine here.
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