Yeah, I tried just sending some car-like data on the CAN bus pins. I never saw anything from the module to ACK. Still wouldn't move the seat.
As for comfort, I drive a lot of long trips. After a full day of driving in the regular seats I'm a little achy. With the next gen seats I could comfortably sit for hours and hours and be very comfortable. The side bolsters are nice, but they're not really what seem to make them more comfortable. The back and bottom portions feel a bit more conforming as well. I also don't find my backside sweating as badly with the next gen seats.
Lots of little things like that make the cost worth it to me. I jumped back and forth between the P85D (next gen) and P85 ("performance leather") when they were side by side, and being able to compare them like that back and forth it's pretty easy to tell the difference in comfort, IMO.