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To: Everybody
From: Elon Musk
Date: May 29, 2019
While our demand is strong, we have a lot of vehicle deliveries to catch up to in order to have a successful quarter.
Starting tomorrow, I will be holding skip-level calls with the America, Asia and Europe delivery teams every 2 days to understand what’s needed to accelerate our rate of deliveries.
We also need to address the total cost of getting a car from our factory to the customer. Last quarter, there were many expedite fees and routing inefficiencies that led to higher than expected delivery costs. This makes it much harder for Tesla to break even.
Per my earlier email, if we execute well, Q2 will be an all-time record for Tesla vehicle deliveries and an awesome victory!
Super excited to make this happen with you!
‘Deliveries’ are already ordered cars. Not sure you’ll see an epic discount when the orders don’t seem to be the problem.Sound like Elon wants record deliveries...seems like discounts could be epic: Read Tesla CEO Elon Musk's latest email urging employees to improve vehicle deliveries
Maybe it’s my imagination, but did my FSD upgrade drop from 8k to 6k?
Re: inventory cars. I’m excited that inventory is low, and I love seeing Model 3s with new tags.
Mmm,Sound like Elon wants record deliveries...seems like discounts could be epic: Read Tesla CEO Elon Musk's latest email urging employees to improve vehicle deliveries
‘Deliveries’ are already ordered cars. Not sure you’ll see an epic discount when the orders don’t seem to be the problem.
Sorry, but hell no!Time for a dealer network if you want to sell and deliver cars quickly.
It goes against what Tesla is about, but a dealer network would solve most if not all of the problems people are having.Sorry, but hell no!
Not your imagination! There's no post-delivery penalty at the moment. Supposedly part of a plan to simplify the pricing. Who knows if it will stay, though.
As far as software incentives go, I'm really hoping for a "Buy FSD, get AP free" deal. I bought my car right before AP went standard. I wouldn't pay $3,000 for just AP, but I would pay $6,000 for AP and FSD.
I wonder what the new bonus referral program will be (if anything)... 5K miles sounded nice until you found out you had to use them in 6 months. Even with each referral extending it 6 months, that's A LOT of miles to use in just 6-18 months.
Wont happen. They got massive backlash last time they offered AP+FSD for less than $8k. Keep in mind that there are a lot of people who bought old EAP+FSD for $8k total and it still doesnt do anything extra yet.