Not a lot of rational in the report for this statement, it makes some sense. Tesla seems to be popular because of the unique styling and advanced features in the cars as much as the fact they are electric. While that gets the attention of some, I think the bigger market is for a car that simply gets you from A to B without a lot of fuss and fanfare. So when GM rolls out their 20 models by 2023 and the many other car companies also have become EV makers, and more importantly, when charging networks for the non-Tesla EVs have reached maturity, Tesla will only have their "tech" to make them stand out. By then Tesla expects to have four cars on the showroom floor (assuming they have showrooms) along with a semi truck and a pickup. Yeah, I can see Tesla fading from the limelight as middle America gets accustomed to the brave new world of EVs with the big iron companies. But it won't happen soon.