Welcome to Tesla Motors Club
Discuss Tesla's Model S, Model 3, Model X, Model Y, Cybertruck, Roadster and More.
Register

Nissan Leaf sales down despite availability of new 30kW battery

This site may earn commission on affiliate links.
@ZachShahan, the implication here is that EVs cannibalize EV sales.

Are there similar breakdowns in ICE models? Do we see a trend of decreasing ICE sales which is what the Model 3 is really aiming for? Sorry if you may have already put this out there and I didn't see it. If you did, could you link it again? Thanks!
 
Lastly (won't be checking in here for a while since it's late over here in Europe and I'm still working :D, but will check responses at some point), if you haven't read this epic takedown of Nissan's LEAF marketing, communications, and dealers, I HIGHLY encourage it:

The 2016 LEAF Is Out! (Don’t Tell Anyone.)

That is one of my 10 favorite EV articles of all time (after publishing thousands myself, and reading tens of thousands more). Probably even top 5.
 
@ZachShahan, the implication here is that EVs cannibalize EV sales.

Are there similar breakdowns in ICE models? Do we see a trend of decreasing ICE sales which is what the Model 3 is really aiming for? Sorry if you may have already put this out there and I didn't see it. If you did, could you link it again? Thanks!

1) Yep, I know. I publish monthly EV sales reports and I've been writing this for the past several months, since LEAF sales really started to dip (which was long before May).

2) That is much harder to know, but some of us certainly think so. Go to a regular car site and look at how sales of the small luxury car leaders have been in the past 6 months. And yeah, we have been planning an article on that.
 
  • Like
Reactions: GoTslaGo
@ZachShahan, the implication here is that EVs cannibalize EV sales.

Are there similar breakdowns in ICE models? Do we see a trend of decreasing ICE sales which is what the Model 3 is really aiming for? Sorry if you may have already put this out there and I didn't see it. If you did, could you link it again? Thanks!

Sales of cars in general were down in May. A couple of companies like Fiat-Chrysler saw an increase, but most car companies saw declines compared to last year.
 
  • Informative
Reactions: GoTslaGo
I love tracking and looking at the numbers. One of my favorite article topics. :D


How's Julian?!? Hope he's OK and doing well. Give him by best wishes and tell him I'm hoping he's allowed to return here to the forum, but that he needs to play his cards better, smarter i.e. with more humbleness, real or imitated (doesn't matter, humbleness imitated to such a level that it's unrecognizable from real humbleness is real humbleness).
 
@ZachShahan, the implication here is that EVs cannibalize EV sales.

Are there similar breakdowns in ICE models? Do we see a trend of decreasing ICE sales which is what the Model 3 is really aiming for? Sorry if you may have already put this out there and I didn't see it. If you did, could you link it again? Thanks!

I have another thread where I post this, but since you specifically asked, here are some Model 3 ICE competitors sales figures:

 
Previously my comments in this thread have been about manufacturer commitment and/or capacity to provide properly designed BEV/PHEV. For certainty the typical North American motor vehicle distribution practices inhibit sales of both categories of vehicles, especially BEV.

Three reasons dominate all others, I think:
1. dealer business models treat new sales as breakeven or loss leader, while money is made with:
1. F&I;
2. parts & service;
3. used cars.
2. BEV thus far has had less of 1.1, much less 1.2 and often no trade. so less 1.3;
3. Savvy Nissan dealers, and few others have made a great business with off-lease sales, but that only worked in a few markets because of low supply and low dealer expertise. Volt sort of works as do other PHEV's because their ICE makes them just as lucrative for service as are normal ICE, and resale has had great off-lease pricing.

I am excluding all the direct vs dealer distribution because the basic problem for Tesla competitors is managing dealer distribution since they seem to have no other options themselves.

If traditional OEM's become serious about BEV they'll be compelled to set up specialist franchises. That worked very well for Saturn, Acura, Lexus, Infiniti and even Scion. Of course the S's blew up on inability to deliver product to the channel.

BMW i; Hyundai Genesis and others are about to enter that path. That can minimize most of the weaknesses of dealer distribution with well designed and executed franchise agreements and manufacturer support. This is a BIG deal. Nissan has done that with several brands in the past, the only one familiar to North Americans being Infiniti. The model can work, but only with serious commitment by the manufacturer. We are soon to see at least three OEM's pursue this route for ~2019/2020 model years. It will be fun!

Three huge caveats: First, the produce MUST be compelling and premium pricing within a segment actually helps. Second, it only works when the pipeline is fresh and both dealer adds and used inventory are planned and provided day one! Third, social media and online software updates present very difficult hurdles; the best dealers will facilitate the process. All the others must be excluded.

Note: I was directly involved in setting up and/or designing for two of the above-named brands. I am biased in favor of that as a potential solution based on earlier improbable successes. Dealers can end out getting good satisfaction scores but the OEM must make certain they give and easy path to profit.

Note 2: We are not quite at the 1960's Abbie Hoffman "never trust anyone over 30" mantra, but we may not really be far removed from it. That is really why the oEM's have no idea why Tesla is so successful! They simply cannot see reality because this is a new dimension, one invisible to them.
 
That is really why the oEM's have no idea why Tesla is so successful! They simply cannot see reality because this is a new dimension, one invisible to them.

Excellent post. I do think that they are confused. Confused people say things like "fad" and "cult".

Mercedes and VW don't seem to be pursuing a strategy that would lead to specialist EV dealerships. But You may be right on the others. It does make sense, and they would not need many dealers to start.
 
Excellent post. I do think that they are confused. Confused people say things like "fad" and "cult".

The people who are saying EVs are a fad today are the same sort of people who said the same thing about the internet around 1994-95. They probably also have large video tape and CD collections.

Mercedes and VW don't seem to be pursuing a strategy that would lead to specialist EV dealerships. But You may be right on the others. It does make sense, and they would not need many dealers to start.

A few dealerships in markets that are EV hotbeds could be the test cases. As designs get older and interest shifts to other cars the specialist dealers are going to struggle though. I also think all the established car makers are going to be playing catch up with Tesla for a couple of decades at least.

It's kind of ironic, but as the world switches to EVs (a lot slower than many people here think, but it will happen), Tesla could end up the world's #1 car maker.
 
  • Like
Reactions: ZachShahan
Good riddance to that buggy
I have another thread where I post this, but since you specifically asked, here are some Model 3 ICE competitors sales figures:

The Prius with its hideous ass-end is not as far down as I would like. I guess the sharp decline in the plug-in is due to (lack of) availability and a new model due for 2017 (these have also only been traditionally available in a limited number of states). Their absolute lack of interest in tapping this market and developing a viable plug-in underscores the anemic numbers, even in 2015. I'm sure the FCEV failure is hurting Toyota even more so (though maybe not so much with all the govt. incentives).
 
It's kind of ironic, but as the world switches to EVs (a lot slower than many people here think, but it will happen)

That's true. But what the large automakers see is a forecasting trend that with each year estimates faster EV adoption. Plus in the last two years they have seen a more rapid decline in battery prices than expected. Their biggest problem, IMO, is what cars the cool kids will be buying (affluent and educated).

Plus, if there is a climate panic, the expected adaptation rate gets thrown out the window.

Electric vehicles to be 35% of global new car sales by 2040 - Bloomberg New Energy Finance
 
That's true. But what the large automakers see is a forecasting trend that with each year estimates faster EV adoption. Plus in the last two years they have seen a more rapid decline in battery prices than expected. Their biggest problem, IMO, is what cars the cool kids will be buying (affluent and educated).

Plus, if there is a climate panic, the expected adaptation rate gets thrown out the window.

Electric vehicles to be 35% of global new car sales by 2040 - Bloomberg New Energy Finance

The limiting factor on EV adoption is not public demand or prices, it's supply. The battery industry has some unused capacity today because EV sales are soft for everybody but Tesla. However, if demand even picked up just a bit, the supply chain would be at capacity very quickly. The Gigafactory's original output was supposed to peak at 30 GWh a year for cars (for 500,000 cars that's an average of 60 KWh/car) and 50 GWh for stationary storage. As staggering as those numbers are, Elon Musk suggested the GF may end up producing 150 GWh a year before they are done.

The original plan for the GF was doubling the entire world's output for Li-ion batteries (2013 numbers) and Tesla was planning on using 100% of them. Tesla's plans have expanded to a point where they need to double their original capacity just to meet their own needs.

VW has announced they will be building their own Gigafactory, and there are some modest capacity expansion projects going on with other battery makers, but nobody is going to have any significant volume increase by 2020. VW aims to be making 1 million BEVs by 2025, but at that point Tesla will be making 4 million or more. And VW is the only major automaker who has announced plans to make any EV in any quantity more than 50,000 a year.

The price of batteries could drop to $5/Kwh and demand could be there for 10 million BEVs a year, but by 2020 the entire battery output of the planet will be capable of maybe 1.1 to 1.2 million BEVs a year. If demand is high at that point, we will probably have a lot of factories under construction, but it will take $1 trillion US and 200 Gigafactories or equivalent to build at many cars and light trucks as we make today as long range BEVs.

We build 100 million ICE cars and light trucks a year on this planet. That's a lot of engines, but that capacity was built up over more than 100 years. If we want to, the capacity to build the replacement technology (batteries are the bottleneck there) we can do it in a couple of decades, but it can't be done overnight.

Right now few have the will to do it, but even if the will changes, nobody has the money to do all that at once. To electrify the big 3 automakers would probably require about $300-$400 billion of the worldwide $1 trillion needed. Who is going to put up the money? Each of the Big 3 could probably scrape together a few billion in capital if they saw a need, but the only pockets deep enough for something like that is the US federal government with a Congress who won't allocate a relatively small amount to deal with the zika virus.

The various battery companies are also capital restrained. Panasonic can throw a few billion at the Gigafactory, but they aren't going to come up with $50 or $100 billion all at once. The government of Japan could help out some, but they can't pay for enough battery factories to allow all their car makers to convert to EVs all at once.

If people start demanding EVs due to some kind of panic situation, all that will happen in the short term is there will be masses of panicked people running around wondering why they don't have their EV yet. If there was some kind of crisis that drove demand for EVs, the governments of the world would be too busy dealing with the immediate effects of the crisis rather than investing in industries that will take years to see any output.

It's all about the number of batteries. They are ultimately the bottleneck for EV adoption.
 
  • Like
Reactions: Buran
The limiting factor on EV adoption is not public demand or prices, it's supply.
while your theories may be on target, the larger problem is that the mojority of the masses do not or will not think EV for their next car purchase and that is because of the failure of the manufacturers and dealerships to properly educate, promote and sell the concept of EVs to the masses.
 
  • Like
Reactions: ZachShahan
The Gigafactory's original output was supposed to peak at 30 GWh a year for cars (for 500,000 cars that's an average of 60 KWh/car) and 50 GWh for stationary storage

The figures I've heard Elon talking of for stationary batteries seem incredibly high to me. To me it looks like a very expensive device for a home owner (maybe I'm missing something?) and the farmers around here who get huge subsidies to turn Grade I agricultural land into PV arrays <sigh> laugh at the Battery Barns that are mentioned (to store Day until Night), so my thinking is that Commercial use of stationary batteries is not a market that is imminent; when it has come up in discussion before the thought seems to be that there is no need for (commercial) stationary storage until output from renewables gets to a level where we can't use it all, there & then.

It takes decades to get approval, and construct, Nuclear over here, so no quick-fix there; government / local authorities are putting up all sorts of planning reasons to decline applications for wind turbines (and, indeed, other PV too) on agricultural land, so if we have to phase out our old / polluting generating capacity before we have replacements in place perhaps we will need stationary storage to smooth out supply when the whole nation turns on a kettle during an advert break! but when that moment comes perhaps there wll be enough plug-in car BEVs to cover me, and the nation, for power-requirement smoothing rather than buying stationary storage.

I am poorly educated on these points, but unless someone puts me straight it seems to me that Elon's proportion of stationary storage is high, and thus he has a higher percentage available for cars. If he can sell a car, why would he sell a battery, surely more added value in a car and accelerated land-grab penetration in the BEV marketplace? (albeit slower payback for his gigafactory, maybe)

That said, at work we have several UPS boxes, one for each server / critical device, and their lifetime seems very short. A single Powerwall that would power the whole company for a modest period might well be a considered purchase. Power supply quality may be more fickle in other countries / states.
 
The figures I've heard Elon talking of for stationary batteries seem incredibly high to me. To me it looks like a very expensive device for a home owner (maybe I'm missing something?) and the farmers around here who get huge subsidies to turn Grade I agricultural land into PV arrays <sigh> laugh at the Battery Barns that are mentioned (to store Day until Night), so my thinking is that Commercial use of stationary batteries is not a market that is imminent; when it has come up in discussion before the thought seems to be that there is no need for (commercial) stationary storage until output from renewables gets to a level where we can't use it all, there & then.

I believe the commercial stationary storage business is where the money is. And it isn't just renewables. Many utilities are now offering deals on electricity on non-peak hours. In some places in Texas electric rates in the middle of the night are free. A business could potentially save a ton of money storing energy when it's cheap and then running off of batteries during the day when it's expensive. This is a huge savings in places where electric rates vary wildly throughout the day.

The utilities can take advantage of it too. They have a daily headache balancing loads, which spike sky high in the day, especially in the afternoons in hot climates, and crash to near zero at night. It's a lot of effort to completely shut down a major power plant, so they need to keep those plants idling through the night. During the day at the peaks they need to run their most expensive plants to meet demand. If they charge large battery arrays during the night and use those during peak hours, then they can decommission some of the most expensive plants and keep the cheaper ones.

As solar is getting more popular, utilities are finding they are getting too much electricity from solar customers put on the grid on sunny days with mild temperatures. That will become a more pressing issue as more solar comes online.

I believe the first customers for Tesla energy are commercial customers, not home users.

[QUOTE}
It takes decades to get approval, and construct, Nuclear over here, so no quick-fix there; government / local authorities are putting up all sorts of planning reasons to decline applications for wind turbines (and, indeed, other PV too) on agricultural land, so if we have to phase out our old / polluting generating capacity before we have replacements in place perhaps we will need stationary storage to smooth out supply when the whole nation turns on a kettle during an advert break! but when that moment comes perhaps there wll be enough plug-in car BEVs to cover me, and the nation, for power-requirement smoothing rather than buying stationary storage.
[/QUOTE]

There are some next gen nuclear plant designs that would consume all the nuclear waster we have lying around and produce inert ash which is environmentally safe. They also run inherently safer, by design it's impossible for them to melt down. But resistance to anything nuclear in the US is so strong that these next generation plants may never get built.

The problem the world has with nuclear power plants is most land based nuclear plants are an old design that was based on what was used on nuclear ships (only subs and carriers today, but there were some other experimental ship designs). Those reactors were built to be compact and portable. This required partially enriched fuel so you could get a critical mass in a compact space. With a terrestrial reactor, you can make the reaction chamber as big as it needs to be and use fuel with much lower radioactivity. Nuclear waste is the ideal source for these types of reactors, they are still radioactive enough to heat something that can be run through a turbine, and you wouldn't want to be around it, but it's not hot enough to work in an old design reactor.

With the old reactor designs, they need water circulating all the time to keep within a safe temperature (hot enough to boil water at one end, but still cool enough that the machinery doesn't melt). If circulation is lost, bad things start happening. That's what happened at 3 Mile Island. New designs force the reactor into a shut down state if circulation stops and this happens by gravity. Basically everything has to be nominal for the reactor to keep working and if anything goes wrong, gravity slams it down.

The reactors that would use nuclear waste also can't get as hot as the old design reactors. With a larger amount of lower quality fuel, the potential top end temperature is much lower.

There is a young nuclear engineer who built a home made reactor in his garage using uranium he mined himself when he was 14 has designed one of these reactors and I believe he claims the thing just can't get hot enough to melt down.

But the public is pretty dead set against nuclear so it probably won't happen unless they manage to sell this reactor type as a nuclear waste disposal facility that just happens to generate electricity as a by product.

I am poorly educated on these points, but unless someone puts me straight it seems to me that Elon's proportion of stationary storage is high, and thus he has a higher percentage available for cars. If he can sell a car, why would he sell a battery, surely more added value in a car and accelerated land-grab penetration in the BEV marketplace? (albeit slower payback for his gigafactory, maybe)

Elon has been saying for over a year that the potential value of Tesla Energy is higher than the car business. It's also a business that's easier to get into so there will be more competition and Tesla might get edged out by cheaper rivals over the long term, but short term they have the turf to themselves, and over the long term they will probably be the premium stationary storage company. When you want rock solid stationary storage, you buy Tesla and only buy the other guys if you can't afford the best.

That said, at work we have several UPS boxes, one for each server / critical device, and their lifetime seems very short. A single Powerwall that would power the whole company for a modest period might well be a considered purchase. Power supply quality may be more fickle in other countries / states.

Experience with EVs has shown that well managed Li-ion cells with sophisticated charging firmware and good temperature management systems can last a long time with very little degradation. Very few Teslas have lost more than 5% of their battery capacity and there are some out there with 200 KM on the odometer. Even Nissan Leafs, which have poorer battery management systems have had very few batteries that have essentially died, though many have seen more severe degradation.

UPSs usually use lead acid batteries which are the oldest rechargeable battery technology and UPS makers probably don't do a very good job of managing the battery charging. I have UPSs on all the equipment in the house and I have to replace the batteries in at least one every year. It is a pain. I notice the new generation of UPSs have Li-ion batteries. I hope they manage them for better life.
 
  • Like
Reactions: ZachShahan
Interesting points, thanks.

Many utilities are now offering deals on electricity on non-peak hours. In some places in Texas electric rates in the middle of the night are free.

We have cheap-rate-electricity over here (not quite as cheap as Texas though!). Originally the Electricity utility provided dual-period metering along with storage-heater - they heated up overnight with a filament running through some bricks. We had them at home when I was a kid - big draughty place, expensive to plumb in a wet radiator system and boiler, but cost effective to run a wire in - typically to each room as it was redecorated. The heaters weren't much use, back then, now much better I believe. Now known as Economy-7 over here as the cheap rate is midnight until 7am; you pay a slightly higher day rate on that tariff (to encourage night time usage). When we moved in here the house had Economy-7 meter - no idea why, no electric storage heaters and it needs quite a lot of "planning" to use more power at night - timers on a variety of white goods only just about gets you there. Throw in PV generation during the day and BEV charging at night and it all looks quite rosy! Summer cooling in domestic house in the UK is rare, so Economy-7 fits well with our Winter usage.

But I really struggle with the payback period for battery storage, even if the electricity was free - maybe I haven't done the maths right. I would expect business to be really excited with a payback of, say, 18 months, and maybe "OK" at 3 - 4 years, but longer than that takes some persuading of management - unless there are end-of-year-profits that need burning rather than converting into Tax!

Over here my "surplus" PV is sold back to the Utility (at a subsidised price). However, its not metered, so thy just assume that I don't use 50% of it. Thus if I can use 100% of my PV I still get a rebate of 50% of the units I generate. Would that make an economic case for a Powerwall? :)

Just in case of interest I Googled a comparison of the cheapest supplier of Electricity and a "quote" from one of big / well known suppliers

Cheapest Economy 7 : Day 11.9p/kWh, Night 6.5p/kWh
Cheapest normal electricity-only 10p/kWh

Supplier 1:

Day 17.52p per kWh, Night 5.96p per kWh (clearly I might be better with the lower night rate if I could avoid using any Day rate tariff)

Their tariff with no night time cheap-rate is 12.21p per kWh

(In UK you can buy from anyone, I suppose conceptually they just stuff the power that you use into the grid ... :) )