I think they are still working on this product. Expect changes.
Pros:
Specs look good. Hauling capability seems similar to a top end F-250. Range is good. Price is good.
Full length bed.
Built in outlets, bed ramp, and possibly air compressor. Nice additions.
Impact resistant.
Potential capability for lift to increase for offroad and decrease for highway travel.
Ability to lower for loading bed.
Likely to far exceed other pickups -- even electric ones -- on efficiency.
Cons:
Exoskeleton will clash with safety concerns (the crumple zones question). I think Tesla will work on this, but it will be difficult for them to balance. They can make it crumple on front, and I think that is what they will do. Back would be nice too, but pickups on the road today don't provide bed crumple (not as far as I've seen, anyway), so that is not required to meet current standards.
Looks are polarizing. Looks are partially due to material use; will require a more chiseled look like we saw. They are going Blade Runner on this, and that's a fair strategy, but I don't know if people will buy into it or not.
Paint options. They will either have to go DeLorean on this, or provide a special flexible paint with clear coat to help resist paint damage and preserve the impact resistance appeal, or allow impact resistance appeal to be compromised by knowledge that it won't help preserve the paint.
Tough glass, if they can perfect it, will butt up against concerns from some corners about ability to break glass intentionally. Safety orgs may want alternative for removing/breaking window.
Bed loading pictures will be heavily criticized by those who don't realize the air suspension is doing that intentionally; enough PR/education can overcome this and make it a potential pro though.
Expectation/Prediction:
This vehicle will not be a slam dunk like the S and 3. It will be a modest success more like the X.
Hm... lets see, will this follow the Star Trek success pattern?
Star Trek 1 / Roadster
Star Trek 2 / S
Star Trek 3 / X
Star Trek 4 / 3
Star Trek 5 / Y (maybe not fair, Y could be a big hit)
Star Trek 6 / Roadster V2
Star Trek Generations / Cybertruck
Star Trek First Contact / ? (need a big success here)