Since there are quite a few vehicles that have key-less entry / start, ETC. where you need the fob on you what would be the next step? I think the next step would be regarding keys is to skip the key entirely and instead use the fact that just about everyone has a smart phone as the standard method to unlock/start the car via WiFi, Bluetooth or NFC. Obviously for those who really want a key it would be an option V/S something that comes standard with the car. What are your thoughts?