Tesla does so many great things and in most cases have shied away from sleazy industry practices to make the customer experience as enjoyable as possible. I love it. I have a reservation on a Model 3, and have been toying with the idea to buy an S recently. But, as I start building my Model S online, I get a bad taste in my mouth every time I look at the paint color choices. Why the nickle and diming to get some more cash from us depending on what color we want? We all know that blue isn't any more expensive than white, so why play games? Granted it's less than 1% of the cost of the car with all the options, so not a deal breaker. I just find it a bit off-putting.