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It would be interesting to see this backfire:Elon clearly takes the position that Tesla sees it as wrong for a manufacturer to open stores in direct competition with existing franchise dealers that had already invested in selling the manufacturer's car. In other words, Elon is basically saying this is legal for us to do, but it would be illegal and wrong for GM, Mercedes or any of the other existing carmakers to drop out of the dealership system and copy us because the dealers have already put time and money into marketing existing carmakers products.
With dealer franchisees usually being the worst part of the experience of purchasing and owning an automobile I think a repeal of these laws would be an interesting challenge.
I agree with other posters: this is not about Tesla. This is about protecting existing dealerships from being undermined by their OEMs by direct internet sales. Think about it: if GM offered internet sales for their cars, they could undercut GM dealerships severely, while still relying on those dealerships to provide free test-drives and car services. Bookstores have had this issue with Amazon, and the car dealers are determined not to go down this road.
Because this isn't about Tesla, there's room for a settlement. I doubt there will ever be a bench decision, let alone a landmark decision. (Unless I can get DOJ to vacate these laws entirely.)
Sec. 218.01(3), Stats., is a part of the Wisconsin Auto Dealership Law, which was enacted in 1935. Implicit in this law is the recognition of the gross disparity of bargaining power between the manufacturer of automobiles and the local retailer. It was enacted in recognition of the long history of abuse of dealers by manufacturers. These laws deal with the relationship between auto manufacturers and auto dealers. The purpose of the law is to furnish the dealer with some protection against unfair treatment by the manufacturer. Sec. 218.01(3)(f) was enacted into law in 1955. Earlier enactments had guarded against specific evils occasioned by what the legislature considered the unfair or overreaching tactics of manufacturers, e.g., forced acceptance of unordered autos or parts; coercion or unfair treatment through threat of cancellation; unfair cancellation or refusal to renew franchises, or without due regard to the equities of the dealer.36
Sounds a lot like being forced to buy something so that you are "involved in commerce" so that the government can regulate it.All that reasoning only applies *if* there is a franchised dealer to be protected against "abuse" and unfairness. It cannot (or should not) inherently mean that a company has an obligation to create franchised dealers, who then need to be protected.
Please send all produced Model S to Europe while the law suits are settled. :wink:
Please send all produced Model S to Europe while the law suits are settled. :wink:
I don't think the concern is actually so much about Tesla, it is about the precedent it sets. If other manufactures move to an internet based sales model, they would follow the playbook established by Tesla. Dealerships are very threatened by alternate sales models. I think Audi is also experimenting with direct sales.